Saturday, May 30, 2015

Want to Learn What your Customers Want? Google Forms Is the answer

Google Apps for Business
 
 
Get to know your customers
 
What's their favorite page on your website or sandwich on your menu? Find out by creating a simple online survey using Google Forms. Responses are saved automatically so you can analyze them in real time.
 
Step 1:
In Google Drive, click the New button in the top-left corner and hover over More, then select Google Forms.
Step 2:
Enter questions in formats like multiple choice and checkbox, then click Done to create a shareable link for emailing to customers or posting on your website.
Step 3:
Once your survey is live, track responses in real time by clicking the Responses menu at the top of your survey and selecting Summary of responses.
 
Share these simple steps with your team so they can start building customer surveys with Google Forms.
 
Did you find this information helpful? Click here to receive another tip on using Google Forms.
 
Create a form
 

Sunday, May 3, 2015

1000 steps

 1000 Steps Marketing is all about HOW MUCH EFFORT you and your team put in --and for how long. 
It's about what you want to be known for in your community, it's what you want to OWN, it's what you want people to come to you for, what you want to hear coming out of their mouths. For example, which of the following comments would be ideal:
"I'm thinking about enrolling my kid in some martial arts classes. What do you charge?"
or
"I was moved by your efforts on behalf of children in our community --and I want my son to be in your school."
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What is 1000 Steps Marketing?
1000 flyers
1000 blogs
1000 videos
1000 guest passes
1000 days of producing 3 pieces of promotional story-based media a day
1000 speaking engagements
1000 people engaged in dialogue
1000 leads generated
1000 images
1000 Steps Marketing is a way to EDUCATE your staff about just how much effort marks a genuine "attempt" or an "acceptable effort" with regards to marketing and promotion. 
1000 Steps Marketing is understanding that you really haven't tried --if you aren't willing or haven't made 1000 very smart, very concrete, very substantive and focused efforts.
1000 Steps Marketing is about doing more than your competitors; it's about Olympic level effort, it's about going on and on and on when people with far, far less resolve, commitment, and drive have given up. 
1000 Steps Marketing is where you and I BEGIN; it's the least amount of effort we will put out; it's the sign that we aren't flakes, that we don't fatigue, and that we have a level of perseverance that allows us to actually show what genuine perseverance is.  
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So, what do you claim to teach? What are the benefits you promise your students and community if they enroll in your school and stick to the training? 
Fitness?
Self-Defense?
Confidence?
Improved health?
Focus?
Whatever YOUR list of inferred benefits are, I would ask you:
Where are 1000 pieces of, 1000 examples, 1000 stories of you delivering on your promises?
This is 1000 Steps Marketing:
3 efforts a day for a year, 1000 pieces of evergreen-evidence, 1000 smart, focused efforts to communicate the benefits of what you offer and do.