Wednesday, October 28, 2015

School Owner Marketing

  • Directions to your school, where you actually drive there while filming (don't drive and film! get help). 
  • A tour of the school for parents and kids.
  • A tour of the school for adults (fitness clients, kickboxers, BJJ people, what-have-you).
(Reminder note: Every piece of media you post on-line is a DELIVERY SYSTEM for your contact information --and a way to increase your school's SEARCH ENGINE VISIBILITY). 
  • How to shop for a uniform awma
  • How to TRY a martial arts school you're interested in (no talking head on camera with bad sound please ---make it interesting, well lit, and have good sound --make it SHORT too). 
  • 3 things every child should know about self-defense.
  • 3 things every teenaged boy / girl should know about self-defense.
  • 3 things every man should know about protecting himself and others. 
  • 3 ways to stay out of (almost) any fight. 
  • How to drive like a black belt (calm, patient, forgiving, defensive --when you lose your cool, you lose the battle / fight). 
  • 3 Great Books on Self-Defense (plug the authors, provide links, let them know you're helping them). 
  • Is what you eat Self-Defense? 3 things to avoid getting your a** kicked by what you eat. 
  • How to escape when you're being held down. 
  • How to block almost any punch.
  • 3 reasons every young person should have a year or more of martial arts instruction.
  • Things to avoid when signing up for martial arts lessons.
  • How to tell a bad martial arts school (even a mediocre one) from a great school.